Agenda

Agenda is not final - stay tuned for updates!

8:00-9:00
Gathering and Networking
9:00-9:15
Intro and Welcome notes
Ofir Leitner, Founder, MobileMonday Tel Aviv
9:15-9:40
Keynote: Driving Innovation in Mobile Development
Chiaren Cushing, Director of Business Development, Qualcomm
9:40-10:05
Keynote: Mobile Ads Don't Need to Suck
Bruno Fernandez-Ruiz, VP of Personalization & Targeting, Yahoo!
10:05-10:40
Opening Panel: The state of the mobile app economy - where mobile apps are headed?
Jason Bigler, Product Management Director, EMEA, Google
Wolfgang Petersen, Director Developer Relations Division, EMEA, Intel
Yannick Debaupte, Ecosystem and Developer Director Europe at Nokia
Luca Filigheddu, Developer Evangelist, BlackBerry
Beery Holstein, Product Design, IBM Worklight Mobile Platform, Worklight R&D Labs
10:40-11:00
Coffee Break and Networking

Mobile Innovation Track
Moderator: Ofir Leitner
Mobile Monetization Track
Moderator: Levi Shapiro
Mobile Dev&UX Track
Moderator: Eran Aharonson
11:00-
11:20
Driving the App Economy turning Developer into Entrepreneur
Yannick Debaupte, Nokia
Track Keynote
Jason Bigler, Google
Growing in the digital world
Wolfgang Petersen, Intel
11:20-
11:50
Panel: What do Investors want? The mobile startups that excite investors and those that don't 

 Izhar Shay,Canaan Partners

Jeff Robinson, Webtradex
Jacques Benkoski USVP
Eden Shochat, Investor
Panel: App Monetization from the big platforms perspective

Moderator: Ariel Hochstadt

Alon Paster, Google
 Lany Sommers, BlackBerry
Jure Sustersic, Nokia
Corrado Tomassoni, PayPal
Panel: Development strategies in the new app ecosystem
Lior Yekoutieli, MoMoTLV, Nokia
Beery Holstein, IBM
Ran Haklai, uTest
Eli Eliezer, Intel

11:50-
12:00
Cascades 101: Building Amazing User Interfaces for BlackBerry 10
Luca Filigheddu, BlackBerry
12:00-
12:10
Lessons learned from the mobile content industry
Andrew Bud, MEF
Latest monetization trends & the power of realtime advertising
Jana Sievers, Madvertise
12:10-
12:20
Cross platform mobile dev -  from design to production
Beery Holstein, IBM Worklight
12:20-
12:30
This is how you do it! - Leading App-Entrepreneurs share their experiences on how to build a successful mobile startup
Moderator: Doron Nir, HappySale
Alex Rav-Acha, Magisto
Doron Kagan, Deemedya
Itay Kahana, Any,do
Matan Talmi, Drippler
Panel: Getting those users - user acquisition tips and tricks
Moderator: Tomer Chen
Patrick Pettay, inmobi
 Vianney Settini, MobPartner
Daniel Brandt, BuzzCity
Chen Levanon, Clicksmob
12:30-
13:00
Anticipatory Design - the mobile tech we haven’t yet discovered
Eric Reiss, FatDUX
13:00-14:00
Lunch and Networking
14:00-
14:15
Instrumagic - Followup of Israel Mobile Summit 2012 winner
Ishay Tubi, Instrumagic
Mobile Games Distribution 2.0 - Why appstores aren't enough 
Tim Koschella, AppLift
The Real World - Mobile live monitoring & review analytics
Ran Haklai, uTest
14:15-
14:35
Panel: Scouting in Israel - What do the big corporates look for?
Moderator: Jeff Robinson
Boaz Peer, Qualcomm
Lup Yuen Lee, SingTel
Guy Horowitz, Deutsche Telekom
Monetization on mobile: much more than in-app purchasing
Corrado Tomassoni, PayPal

Panel: The UX Factor - the key points to a great app UX
Moderator: Barak Danin, UXI
Eric Reiss, FatDUX
Thomas Sutton, Frog Design
More TBD soon
14:35-
14:50
Japanese Mobile Market Circumstances & Updates 2013
Daizo Nishitani, iMedia Japan
14:50-
15:45

 The Summit Startup Contest:

 8 mobile startups - 5 minutes pitch each
Glide, Gymgo, Heystack, Joytunes, Medisafe, Serendip, Vuboo & WakingApp
8 expert judges

15:45-16:00
Coffee Break
16:00-16:30
The Exit Club - 3 entrepreneurs who sold their startups talk about mobile entrepreneurship
Zohar Levkovitz, Co-Founder, Amobee (Acquired by SingTel)
Eran Shir, Head, Creative Innovation Center, Yahoo! (And Co-founder of Dapper)
Alon Atsmon, Founder & CEO, iOnRoad (Acquired by Harman)
Moderator: Andrew Bud, Chairman, MEF
16:30-16:40
Startup contest winner announcement and Conclusion
Ofir Leitner, Founder, MobileMonday Tel Aviv



Summit Cocktail Party - Sponsored by Clicksmob


21:30-late


At the eve of the Summit we will have an awesome cocktail party!
The party will be held at the Valium Club (Previously Yaya / Migdalor) at Ben Yehuda 3, Tel Aviv

The party is open to all Summit attendees
Bring your Summit badge and get 2 free drinks!